Difference between revisions of "Buy Box"

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m (Admin moved page Buy Box Ownership to Buy Box without leaving a redirect)
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The "Buy Box" is the box on a product detail page where a customer starts the purchase process by adding an item to their shopping cart. Each product in a [[Marketplace]] has its own [[product detail page]], which can include the same products from different sellers. This means, as a seller, getting visibility on the product pages is a significant challenge, and differs from optimizing other online sales channels.  
 
The "Buy Box" is the box on a product detail page where a customer starts the purchase process by adding an item to their shopping cart. Each product in a [[Marketplace]] has its own [[product detail page]], which can include the same products from different sellers. This means, as a seller, getting visibility on the product pages is a significant challenge, and differs from optimizing other online sales channels.  
  
The Buy Box winner for a product is selected from the pool of eligible sellers offering that product based on, among other things, price and availability. Amazon will present the winning seller's "New" offering as the first choice for buyers using the "Add to Shopping Cart" box on product detail pages. For many sellers, this placement may lead to increased product sales.
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When a user clicks the “Add to Cart” button, they’re buying from one merchant and one merchant only – the buy box winner. The Buy Box winner for a product is selected from the pool of eligible sellers offering that product based on, among other things, price and availability. Amazon will present the winning seller's "New" offering as the first choice for buyers using the "Add to Shopping Cart" box on product detail pages. For many sellers, this placement may lead to increased product sales.
  
 
==Why is the Amazon Buy Box Important?==
 
==Why is the Amazon Buy Box Important?==
 
 
The Buy Box winner for a product is selected from the pool of eligible sellers offering that product based on, among other things, price and availability. Amazon will present the winning seller's "New" offering as the first choice for buyers using the "Add to Shopping Cart" box on product detail pages. For many sellers, this placement may lead to increased product sales.
 

Revision as of 21:51, 20 September 2019

The "Buy Box" is the box on a product detail page where a customer starts the purchase process by adding an item to their shopping cart. Each product in a Marketplace has its own product detail page, which can include the same products from different sellers. This means, as a seller, getting visibility on the product pages is a significant challenge, and differs from optimizing other online sales channels.

When a user clicks the “Add to Cart” button, they’re buying from one merchant and one merchant only – the buy box winner. The Buy Box winner for a product is selected from the pool of eligible sellers offering that product based on, among other things, price and availability. Amazon will present the winning seller's "New" offering as the first choice for buyers using the "Add to Shopping Cart" box on product detail pages. For many sellers, this placement may lead to increased product sales.

Why is the Amazon Buy Box Important?