Social Commerce

From Metrics Kitchen
Jump to: navigation, search

Social Commerce is the use of social media, in the context of e-commerce, to assist with buying and selling products and services online. It evokes the fusion of two big digital trends, e-commerce and social media.[1]

Business Types

Here are some notable business examples of Social Commerce:

  • Instagram Shopping: Shopping on Instagram gives your business an immersive storefront for people to explore your best products. With shopping on Instagram, you can share featured products through your organic posts and Stories, or have people discover your products in Search & Explore.[2]


  1. [1], Retrieved on 2018-08-28.
  2. “Instagram Help Center.” About Shopping on Instagram | Instagram Help Center,